This client's initial vision was rather complicated. There were a lot of elements he wanted to include in the design, but in the end agreed that often less is more.
I explored a lot of ideas during the initial sketching process, but these line drawings caught the client's eye. They included elements he originally envisioned, but were still rather minimalistic.
I then presented the client with these two digital versions. He favored the square caps over the rounded, so we moved forward with that graphic.
I chose Museo (a personal favorite) because its lines and curves really mimic those of the graphic. The client agreed, and he liked the typeface's unique look.