These were my initial sketches for the Pinnacle logo. The two motifs I was exploring for this client were mountains and an ibex.
Based on feedback from my client, I refined some of my ideas and digitized them. After reviewing these designs, the client decided to move forward with a mountain logo.
I presented the client with several different iterations of his favorite idea thus far. He decided on a sharp, geometric mountain design.
Once the graphic was complete, typography was incorporated to finalize the logo. The client wanted a serif typeface, and ultimately chose this modern one.